Our MCBM programme is for those willing to learn how to manage complex marketing problems in companies requiring mid and long-term decision making. It offers thorough academic education in the field of marketing mix, the steps of its effective synthesis and how to simulate the consumers' behaviour in ever changing environment. The deep knowledge of the qualitative as well as quantitative methods used in marketing, the adoption of the new trends especially in digital marketing and social media would make you the valuable source for the business environment.
The curriculum of the programme consists of compulsory, compulsory elective and elective courses. The compulsory and compulsory elective courses, such as Purchasing and Sale, Marketing Management, Quantitative Analyzes and Forecasting, International Business, Retail Management will give you a solid basis for your future career. The elective courses will give you the opportunity to widen the specific knowledge related to trade and marketing in more details and the offer of optional courses will enrich you in the areas you are deeply interested in.
Download study plan HERE.
The programme is open to applicants with completed bachelor's degree in commercial entrepreneurship, economics, management and related disciplines (e.g. finance, travel and tourism, logistics, etc.). Applicants who have not finished their bachelor’s studies by the date of admission must provide an official confirmation of their ongoing studies along with the expected date of graduation. They can be given a conditional offer with the final decision to be taken upon delivery of the proof of completed bachelor’s programme. The selection is based on the review of submitted documents.
Please note that you have to provide us a certified true copy of the recognition of your diploma issued by a foreign education institution by enrollment day. You can download the application HERE and find more information about nostrification HERE.
Talented students with excellent academic performance are eligible for EUBA’s motivation scholarship.
A number of external scholarships is also available. Please contact Slovak Academic Information Agency to find more.
Students from Albania, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Georgia, Kosovo, Macedonia, Moldova, Montenegro, Serbia, Ukraine and the rest of the Visegrad countries except for Slovakia can be considered for the Visegrad Scholarship.
Please note that these are external scholarship schemes and are not administrated by the EUBA.
3 good reasons to join Master in Corporate Business and Marketing program
- successful graduates of the program have the potential to hold management positions in the field of marketing and business in national and multinational companies,
- the program comprehensively covers the issues of trade and marketing in the national and international context, the structure of the program reflects the current needs of economic practice,
- the connection to economic practice allows students to directly interact and participate in solving current problems of participating entities.