Our MCBM programme is for those willing to learn how to manage complex marketing problems in companies requiring mid and long-term decision making. It offers thorough academic education in the field of marketing mix, the steps of its effective synthesis and how to simulate the consumers' behaviour in ever changing environment. The deep knowledge of the qualitative as well as quantitative methods used in marketing, the adoption of the new trends especially in digital marketing and social media would make you the valuable source for the business environment.
The curriculum of the programme consists of compulsory, compulsory elective and optional courses. The compulsory courses, such as Purchasing and Sale, Marketing Management, Quantitative Analyzes and Forecasting, International Business, Retail Management will give you a solid basis for your future career. The compulsory elective courses will give you the opportunity to widen the specific knowledge related to trade and marketing in more details and the offer of optional courses will enrich you in the areas you are interested in.
Study plan and schedule
Download study plan.
Schedule will be available approximately 2 weeks before the start of a semester.
The basic condition for admission to the master degree study program is a bachelor degree or a master degree in the field of economics and management, or in a related field of the study. If the applicant has completed a related field of the study, the applicant must take differential examinations to the extent specified by the dean of the relevant faculty (maximum 4 subjects) after admission to the study program. The dean of the faculty decides how the field of study is related.
An additional condition for the acceptance of the applicant is the obligation to pay a tuition fee (2 500 €) in accordance with the internal regulations of the University of Economics in Bratislava. A proof of the full payment must be presented by the applicant by the enrollment day for study (September 2024).
Only those applicants who, by February 29, 2024, submit a duly completed online application, deliver the attachments to the application (required documents listed below) and pay the application fee of 90 € will be included in the admission procedure. The admission fee can be paid only by bank transfer.
The admission procedure consists of a comprehensive assessment of documents, which the applicant must submit together with the study application. Based on the assessment of the submitted documents, the admission committee will draw up a qualitative ranking of applicants, while only those applicants who submit all the required materials by the set deadline will be included in the ranking for admission. Personal participation in the admission procedure is not necessary. The number of accepted applicants will depend on the total number of applicants and their quality level, as well as on the faculty's capacity.
We reserve the right to not open the program in the case if the number of eligible candidates is not sufficient. In such case, the application fee (90 €) will be returned to the candidates due to a written requirement for a refurnd (signed, scanned and delivered by an-email).
How to apply and required documents
Each applicant needs to fill out an online application form. It is necessary to add scans of required documents to an online application or send them to an e-mail:
- completed application form – online,
- professional CV in English,
- officially certified true copy bachelor’s diploma confirming completion of bachelor's studies in the given or related field of study – in English,
- officially certified true copy of the supplement to the diploma, or a statement of the results of the first degree of study (transcript of completed subjects and examinations) confirmed by the study department of the relevant faculty – in English; Faculty of Business Economy of the University of Economics in Bratislava with seat in Košice may require additional submission of the syllabi of selected subjects,
- officially certified true copy of the state examination certificate – in English,
- copy of an identity card or passport,
- motivation letter in English,
- proof of payment of the application fee 90 €.
Please note that an applicant from abroad or an applicant who completed the 1st degree of university studies at a foreign university must also submit a decision on the recognition of a document of education for academic purposes, which will be issued by the University of Economics in Bratislava. The decision will be submitted by the enrollment day for the study (September 2024). Therefore, the applicant must apply for recognition to the University of Economics in Bratislava in advanced time. The applicant can download the application and find more information about nostrification.
Knowledge you acquire
The graduate is able to analyze and critically evaluate the problems of marketing management and business systems of the company, design and implement specific tools of the marketing mix. Assess the interaction of market participants with a complex marketing environment according to the latest knowledge of marketing theory. The emphasis of the teaching is on the graduate to gain knowledge in the field of application of marketing management, retail management, marketing tools, creation of marketing concepts, international business, operation of business systems that will enable him to successfully manage teams of cooperating entities in this area, design large projects independently and take responsibility for complex solutions. The professional profile is based on the application of a set of qualitative and quantitative methods in marketing, design of marketing concepts, formulation and verification of hypotheses from market data, experimental procedures in evaluating the behavior of consumers and businesses in the market, application of new information technologies in trade.
Job opportunities after graduation
The graduates are able to perform job positions not only in domestic but also in foreign companies operating in the Slovak Republic, multinational companies at home and abroad. They find employment primarily in middle and higher management positions in the field of trade and marketing. The inflow of foreign direct investments not only in the manufacturing sector, but also in the trade and services sector creates prerequisites for graduates to apply in companies operating not only in the national, but above all in the international environment.
3 good reasons to join the program
- successful graduates of the program have the potential to hold management positions in the field of marketing and business in national and multinational companies,
- the program comprehensively covers the issues of trade and marketing in the national and international context, the structure of the program reflects the current needs of economic practice,
- the connection to economic practice allows students to directly interact and participate in solving current problems of participating entities.